Inspired by the Oceans, theBlu is a socially-connected, global interactive app. Each time you participate, your interactions and connections impact the flow of life in theBlu and everyone's experience of it.

TheBlu is created and curated Academy Award-winning leaders and world-class artists and developers - we call them Makers. Each time you purchase beautiful species and habitats to add to the globally-connected Ocean, you support oceanic conservation.

Once you install theBlu app, you can:

1. Explore and experience a beautiful online 3D underwater world as easily as browsing the Web.
2. Connect and interact with your friends via Facebook and go diving together in theBlu.
3. Have fun learning about the Oceans because theBlu is both entertaining and educational.
4. Support oceanic conservation each time you purchase 3D species and habitat art work.

TheBlu is currently available as a downloadable app for MAC and PC. TheBlu will soon be available as a web app and on mobile, tablets, and smart TVs. (read more about our tech specs)

This is just the beginning. Every day, Makers are collaborating on new art that will be released into theBlu on a regular basis. Soon, we will have hundreds of new habitats and thousands of species to add to the Ocean.

As more users join theBlu, we will create more stories and events centered on the ocean life. Watch for a global whale migration or a sighting of jellyfish during the full moon!

Collaborating closely with artists and scientists, we are developing two new paths of exploration:

1. OpenBlu gives artists the freedom of expression to create imaginative and fictional species and habitats.
2. TrueBlu is a research-based interactive ocean for educational and scientific purposes.

We're just getting started. Stay tuned for product upgrades!

Media Inquiries: press@theblu.com